July 7, 2022

The day after Kendrick Lamar launched Mr. Morale & The Huge Steppers, footage of Kendrick hanging out at Accra, Ghana’s Freedom Skatepark (partially funded by the late Virgil Abloh) went viral, partially as a result of it was retweeted by Spotify’s official Twitter account. Seems the streaming service had a hand within the journey. A brand new four-minute mini-documentary produced by Spotify chronicles a day with Kendrick in Accra, reflecting on remedy, his new album, and the necessity to get away from the media buzz surrounding its launch. Take a look at the movie and the unique viral footage under.

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