Whether or not we prefer it or not, common music has a protracted, well-documented historical past of copycatting. I’m not referring to plagiarism or copyright lawsuits, however fairly one-begets-the-other creative inspiration. These patterns exist in all places, from Elvis (nevertheless problematically) drawing affect from Black rock/blues greats B. B. King, Arthur “Huge Boy” Crudup, Ivory Joe Hunter, and Fat Domino to the Beatles seeking to Buddy Holly and Little Richard. After I was rising up, in the course of the Y2K pop music explosion, superstars like Britney Spears, Christina Aguilera, Jessica Simpson, and Mandy Moore sprang up one after the opposite like the duvet of an Animorphs e book, with every new act bringing one thing sliiiightly completely different to the combination whereas being marketed to audiences in a single countless “RIYL” loop.
I in all probability don’t have to elaborate on the “RIYL” patterns in popular culture as a result of they’re in all places you look, and the existence of algorithms on each streaming platform, plus TikTok, has solely sped up its atom-splitting. For example, I as soon as heard somebody say that first seasons of TV exhibits belong to the creators/producers/showrunners, and each subsequent season is simply fan service. Once more, the identical “if you happen to like this, then you definately’ll like that” sequence exists in each commercially profitable music style. How else do you clarify punk and steel evolving into grunge, which in flip turned post-grunge, and a few years later… Nickelback?
It is a very long-winded method of observing that pop music loves a facsimile, ideally one which seems natural — particularly in 2022, when younger music listeners worth authenticity above all else. If one thing is working, then give followers extra of it. This was my first thought upon listening to Leah Kate, a 29-year-old pop singer a full decade older than Olivia Rodrigo, however undeniably using the Rodrigo/GAYLE pop-punk/various wave proper now along with her punchy fuck-you anthem “10 Issues I Hate About You.”
Referencing the traditional Julia Stiles/Heath Ledger rom-com film title, Kate affords her personal tackle the varieties of songs that immediately impressed Rodrigo’s “Good 4 U” (Paramore’s “Distress Enterprise,” Taylor Swift’s “We Are By no means Ever Getting Again Collectively”) by developing a wildly chantable refrain that counts down a former love curiosity’s offenses:
Ten, you’re egocentric
9, you’re jaded
Eight, the dumbest man I dated
Seven, discuss an enormous sport ’til you’re bare
Solely six seconds and I needed to faux it
5, you’re poisonous
4, can’t belief you
Three, you continue to acquired mommy points
Two years of your bullshit I can’t undo
One, I hate the truth that you made me love you
Fairly not like the 1999 movie, Kate doesn’t arrive at Stiles’ closing sentiment of “however largely I hate the way in which I don’t hate you, Not even shut, Not even somewhat bit, Not even in any respect.” As an alternative, her “10 Issues” does a numerical interpretation of GAYLE’s “abcdefu,” which Chris DeVille rightly predicted “[wouldn’t] be the final rock-infused breakup music to journey the Bitter wave to recognition.”
The charts are reflecting as a lot: Final week, Kate acquired her first Billboard chart entry, coming in at #24 on the Rising Artists chart. Elsewhere, “10 Issues” earned 4.2 million US streams and offered 1,000 downloads in its first monitoring week. The only additionally landed on the Billboard World 200, at #192, which Billboard notes as her first look on a songs chart.
After I first began to analysis Kate, I mistakenly assumed she was round GAYLE or Rodrigo’s age, however in truth she is extra on the Carly Rae Jepsen path (Jepsen famously had her first hit in 2012 with “Name Me Possibly” at 26 after being promoted by fellow Canadian Justin Bieber). At 29, Kate has been at this for some time — music is definitely a profession pivot for her. After getting fired from a job in New York, Kate began writing music along with her brother of their residence studio. As a 2020 Rolling Stone profile factors out, she doggedly researched names of her favourite artists’ producers, emailed them voice memos, after which contacted music publishers. Years into the method, Kate, whose household owns radio stations, began releasing her personal music in 2018 with producer Louis Schoori.
In the end, Kate was found when Reddit co-founder Alexis Ohanian — who additionally based music start-up Seven Seven Six — got here throughout her 2020 music “Fuck Up The Friendship” whereas wanting round for brand new artists on Indify, a start-up that connects artists with potential managers or traders. Kate’s personal scrappiness appears to have impressed Ohanian, who informed Rolling Stone how “she’s virtually working a full-service label for herself from her bed room.”
As a music, “Fuck Up The Friendship” takes on a extra funk/disco vibe, with a thrumming bassline and urgent-sounding synths. Lyrically, “Friendship” focuses on extra mature subject material, with Kate inviting a crush to place Nora Ephron’s principle about male-female platonic companionships to the take a look at with a bodily encounter. On the time, “Friendship” was helped alongside by TikTok, the place Kate posted a video explaining its IRL origin story (“I began to have a crush on my good man pal however didn’t wanna break our friendship”), which, seems, was extremely relatable content material. As of now, the monitor has been utilized in almost 30,000 movies. On Spotify, “Friendship” has greater than 50,000,000 streams.
“Friendship,” showing on Kate’s 2021 seven-song album What Simply Occurred?, was a powerful begin and a strong success story for you-don’t-know-it’s-marketing viral advertising. (Additionally, it’s only a enjoyable, catchy music.) One other album single, the grungy “F U Anthem,” adopts a extra “abcdefu” tone with its destruction-minded lyrics (“I ripped your garments/ I crashed your automobile/ I smashed your whole costly artwork”). As her album transitions to the bouncy hot-mess banger “Shit Present,” you may actually see Kate’s lane merging with Rodrigo’s.
Now signed to indie label 10K Tasks, Kate is in full-on momentum-building mode, touring with Madison Beer and incomes new streaming achievements proper and left. It may very well be that Kate’s present upswing is because of a mixture of things: that she has hustled and dialed in a homegrown advertising technique whereas maintaining natural appearances, and, nicely, “10 Issues I Hate About You” is extraordinarily Rodrigo-core. Simply so we’re clear, I wouldn’t liken Kate to Nickelback when it comes to a music development’s evolution. However I feel we may all see the Rodrigo algorithm-driven “RIYL” wave coming — it’ll be attention-grabbing to see if and when it crests (or crashes).